28.10.2026

Tailored comfort at Boggi Milano

For premium menswear retailer Boggi Milano, the customer experience begins the moment someone walks through the door. Known for its contemporary Italian style, quality clothing and attention to detail, Boggi Milano places importance on creating an inviting retail environment.

An open-door policy helps make the store accessible and welcoming to passing shoppers, but it also presents a challenge during colder months. With the entrance open, warm indoor air can escape while cold outside air enters, making it harder to maintain comfortable temperatures and increasing demand on the heating system.

To address this, a recessed Finesse air curtain from JS Air Curtains was installed above the store entrance. Creating an effective barrier of air across the doorway, the unit helps minimise heat loss and prevent cold draughts while allowing customers to enter freely.

Francesco, Duty Manager at Boggi Milano, commented:

“We really like having the air curtain, especially during winter. We have an open-door policy, so it's great for keeping the warmth inside and the cold air out, while giving customers a nice warm welcome as they enter the store. It's also really easy to use. We just switch it on and off using the controller whenever we need it.”

The Finesse is particularly well suited to premium retail environments where performance and appearance are equally important. Its recessed design allows it to sit discreetly within the suspended ceiling, complementing the store's carefully considered interior.

Separate air intake and outlet sections help prevent air recirculation, improving efficiency and maintaining a strong air barrier across the doorway. The inlet grille also acts as an air filter, helping prevent dust and airborne contaminants from entering the unit.

The Finesse features the integrated AirGENIO PRIME control system. Designed to maximise performance while reducing unnecessary energy use, the system provides automatic control with manual override, allowing operation to be adjusted to suit different requirements.

When correctly specified and installed, air curtains can reduce heat exchange through open doorways by up to 70%. By limiting unnecessary heat loss, the Finesse helps reduce demand on heating systems, lowering energy consumption and running costs while supporting more sustainable building operations.

The result for Boggi Milano is a discreet yet effective solution that complements its retail environment, allowing the store to maintain its open-door policy while giving customers a warm welcome, even during colder weather.